Kitzbühel is a shopper's paradise, with dozens of upmarket shops displaying their appealing wares in the quaint Tyrolean village stores. Window-shopping here is almost as satisfying as buying while on holiday.Ski shops dominate, but there are plenty of designer boutiques, jewellery stores, and souvenir shops in Kitzbühel too. Prices are steep but discounts are sometimes offered to those carrying guest cards from Kitzbühel hotels. Visitors can also enquire at their hotels about shopping excursions into Italy.