Playa del Carmen has one of the prettiest beaches on the coast and, despite its growing popularity, it has a small-town, laid-back feel to it which is part of the appeal. The offshore reef offers some spectacular diving, and less than an hour away by boat is the island of Cozumel, with some of the best diving in Mexico. There are numerous dive centres offering reef and cave diving in the limestone caverns along the coast. The small commercial town centre is packed with souvenir shops, trendy bars and cafes, restaurants, designer clothes shops and hotels, and has a vibrant nightlife that caters for the smaller beach settlements nearby so holidaymakers can enjoy the best of both worlds. It can get very overcrowded with day-trippers from Cancun, as well as cruise ship passengers. South of town, the expanding Playacar development caters mainly for package tourists, its beach packed with sunbathers and deckchairs, and lined with hotel complexes. There is also an 18-hole golf course.
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