The bus service is run by Titsa and is operational all over the island, as well as within Santa Cruz and other towns. Holidaymakers using the bus frequently should purchase a Bono card. Travellers can take a taxi anywhere on the island, but it is an expensive way to get around; hiring a car is a convenient and more cost-effective transport solution. Car rental outlets are available at the airport and major resorts in Tenerife, and same-day rentals shouldn't be a problem.