In the three Keystone villages there are shops catering for all ski and snowboarding needs while there on holiday. However, for anything else the resort is quite limited. A few stores rent out ski equipment and sell resort memorabilia, and there are also a couple of clothing, jewellery and souvenir stores in Keystone. General stores sell products for self-catering holiday visitors, and the nearby town of Dillon has a small shopping complex with more variety. The town of Frisco, further on, has a wider selection still.