Shopping is surprisingly limited in Lech, and even more so in Zürs, considering both their reputations as fashionable resorts. Most of the shops are to be found on the Hauptstrasse, including major winter sports stores which sell all the latest branded equipment, as well as souvenirs, trinkets, and traditional Austrian clothing. Visitors will find everything they need in Lech, but it is not really a destination for shopping sprees. No doubt this lack of extensive shopping outlets helps to preserve the charming traditional atmosphere of the two alpine villages.
