Every night is party time when it comes to Borovets' nightlife, as it has a reputation for being one of the hotspots on the European ski circuit and a popular destination with energetic holidaymakers. The fun is fuelled by the fact that drinks are cheap, there are long happy hours, and sometimes drinks are even offered for free. All the bars, clubs and discos serve well-known international brands as well as local beers like Astika, Zagorka and Kamenitza. Beware the national drink, rakia: it is a rather strong variety of plum brandy and not for the faint of heart.
