The streets of Benidorm are lined with gift shops catering for people on holiday and the supermarkets are fully stocked with well-known brands. Prices in the holiday resort are comparatively cheap, particularly alcohol and cigarettes. There is an open-air market every Wednesday and a rastro (car boot sale) every Sunday next to the railway station. The town of Altea is worth a visit on Tuesdays for its outdoor market or simply for a leisurely stroll along the promenade, while Alicante is a good destination for shoppers in search of some more sophisticated shops.
